In February 2026, we delivered a UK/Europe roadshow for Tourism & Events NT in partnership with Visit Victoria and out team at New Age Marketing in Germany.
Our biggest and best roadshow yet, it saw 24 suppliers travel up from Australia to meet with both frontline travel agents and Product Managers, sharing in-depth destination knowledge and fresh updates, to inspire product development, to connect and collaborate.
The roadshow took place across three countries, six cities, and was attended by a diverse mix of nationalities and key markets including UK, Germany, France, Italy, Netherlands, Finland, Sweden, Denmark, Norway, Switzerland and Austria.
The program included four travel agent training evenings in Frankfurt, Munich, Manchester and London, where attendees trained 269 travel agents, as well as two product manager workshops in Innsbruck and Windsor, with the opportunity for 1:1 meetings with 64 key distribution partners. We facilitated 112 meetings for every Australian product on the roadshow and in total,2688 meetings were held!
