This Time Tomorrow: Tourism & Events Northern Territory's UK Consumer Campaign
During Spring 2022, ETM ran a social, out of home, and digital retagreting campaign for Tourism NT to create urgency to travel and break down the percieved barrier of time and distance to destination. Using the tagline 'This Time Tomorrow' the campaign was aimed at commuters on their way to meetings, stuck in traffic or just fed up with the weather telling them that 'this time tomorrow' they could be in the Northern Territory' having incredible experiences. Working with Freedom Destinations, Audley Travel and Flight Centre the campaign saw uplift in arrivals, average spend and length of stay.
