Betsie and Joanna attended the Thailand Travel Mart in June, as the UK and Ireland representatives of the Tourism Authority of Thailand (TAT). We accompanied 24 tour operator product managers and 2 trade media representatives at the 3-day trade event hosted at Bangkok's brand new Queen Sirikit Convention Centre.
Following the trade show, TAT held a Mega Fam Trip comprising 45 attendees from the UK, Ireland and South African markets. Betsie hosted a group of 8 product managers, exploring Koh Phangan, Koh Tao & lesser-known Chumphon on Thailand's Gulf Coast. Joanna hosted a group of trade and consumer media, visiting Phrae and Nan in Thailand's northern region. All groups met in Bangkok at the end of the trip for a Debrief & Dinner where attendees provided feedback on their itinerary.
The project was a great success with 100% of attendees saying the experience has made them more confident in promoting Thailand to their respective markets.
