Account Director Amy, led a group of key buyers from the UK & Europe in June, following on from a successful IPW in Chicago.
The group visited the islands of O‘ahu and Hawai‘i, experiencing authentic Hawaiian culture, incredible nature and wildlife and the unique warm spirit of aloha only found in Hawai‘i. The trip will enable these key partners to develop and expand their product and programs for our beautiful islands, encouraging respectful and responsible travellers to visit multiple islands, stay longer and tread lightly, thereby increasing the economic benefit for Hawai‘i in the long term.